How WordPress Work global success story - Growing Bird

WordPress global success story

How WordPress Work global success story

How WordPress Work global success story The WordPress global success story just goes on and on.

As it stands today, WordPress powers 39.1% of all websites. According to the latest figures by W3Techs, it’s growing by 2.47% per year on average — with no signs of slowing down. Continuing at this rate, there’s every chance it will surpass 50% market share by the end of 2025.

Let that sink in.

Half of all websites will be built on the original blogging platform — built upon the source code of abandoned blog project b2/cafelog by Matt Mullenweg and Mike Little back in 2003, back when Mullenweg was a 19-year-old student at the University of Houston.

It’s safe to say WordPress’ market share has made some serious gains recently. But how did it become so dominant, and what drove a rise of 3.7% of websites turning to WordPress — over any other platform — over the last year alone?

That’s what we’ll investigate in this post: how WordPress is not only going strong against the competition but thriving despite a year of economic uncertainty.

W3Techs CMS performance usage

To understand WordPress’s dominant position, an overview of the Content Management System industry is necessary. As you can see in the table below, the past year has been a rocky time. Some of the key players have lost prominence, and others have skyrocketed.

table comparing WordPress to other CMSes
Source: W3Techs

To save you scrutinizing the figures, here are the main takeaways:

  • WordPress is used by 39.1% of all the websites — a content management system market share of 63.8%.
  • Shopify has overtaken Joomla! to the number two spot this year.
  • Joomla! and Drupal are on the decline, with Drupal dropping down a place in favor of website builder Wix.
  • While WordPress remains on top, the data paints a clear picture: besides Shopify, the ecosystem outside of WordPress isn’t getting stronger.

Now we’ve set the scene, let’s take a deeper dive to understand what’s caused each of the points above.

Open-source on the decline

WordPress aside, major open-source platforms aren’t faring well. Drupal and Joomla, the heavyweights in technical prowess and developer control, have been hit the hardest.

table of popular CMSes
W3Techs – World Wide Web Technology Surveys

Compared to WordPress and Shopify, they’re flatlining, but why is that?

It’s no secret that, between the top open-source platforms, WordPress is the most user-friendly. Right now, that’s what the vast number of new businesses are looking for. They want a way to pivot their business online with minimal fuss and delay.

A layman’s route into website building just isn’t possible with any other open-source platform besides WordPress. Case in point: Drupal, a platform associated with complex and government sites, with little to no attention for UX, can be off-putting for amateurs.

To successfully build a website, you need to know the basics of coding. Similarly, Joomla! users require a higher level of technical skills to get started. In terms of ease of use, Joomla!’s editor doesn’t come close to WordPress’s Gutenberg block editor.

The criteria for building small business websites at pace excludes higher-end platforms. Given the learning curve implied, the possibility to hit the ground running just isn’t possible. Comparatively, WordPress users just fire it up and start publishing.

Ecommerce: Shopify #2?

As a sign of the times, e-commerce is taking up a growing portion of new websites. This year, Shopify shot to second place while WooCommerce remained the most popular choice for building e-commerce sites. Note: That’s not reflected in the top performers league table above since Woo is not a stand-alone platform. It’s an e-commerce plugin for anyone with a (WordPress) website.

The graph below (from this article by Yoast founder Joost de Valk) offers a much clearer picture of WooCommerce size and growth compared to Shopify.

graph showing growth of woocommerce vs shopify

In recent years, Woo emerged as the most popular solution for creating an e-commerce store. It’s the platform of choice of 7.2% of all websites and maintains a safe distance ahead of its closest competitor.

Woo draws users from existing WordPress sites wanting an e-commerce presence. It also appeals to first-time site builders because unlike Shopify, there are no limits on the free version. You can add unlimited products and connect a payment gateway to create a fully functional store in a snap.

WordPress continues to dominate

In the number one spot, WordPress has not only maintained but extended it’s lead in the market. With so many sites using it already, where are the new users coming from, and why have they pipped for WordPress?

To overcome losses resulting from the pandemic, and continue serving their customer base, small businesses needed to move their business online. This means finding a solution to create a user-friendly website within a couple of hours without eating into their profits.

WordPress has been the chosen platform for many small business owners to do just that. The data below tallies new sites built using each platform in October 2020.

By | 2021-01-28T10:19:18+06:00 January 10th, 2021|Categories: Domine|0 Comments

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